Early in my career as a graphic designer, I noticed a pattern: clients would request websites or marketing materials thinking design alone would solve their business problems. But I learned that beautiful design without sound business strategy wastes money and disappoints clients.I started asking a different question: "What do you want this to DO?"
Not just how should it look, but what business outcome does it need to achieve? That question led me to pursue my MBA in Marketing while continuing design work.I learned that a website can't fix a bad business plan—it can only augment a good one.
This perspective now drives my UX approach: I don't just make things look good; I ensure they solve the right problems and drive measurable business outcomes.That's why I combine design expertise with business strategy and formal research training. Because effective design must serve both user needs and business goals.
Feel free to explore the project pages to see how I approach design challenges and deliver user-centered solutions.
