I'm a Senior Product Designer focused on preventing costly mistakes through comprehensive discovery. My layouts are grounded in data and system architecture, with the visual craft to carry them.
My background combines MBA business training, front-end UI development, and OOUX (Object-Oriented UX) methodology.
This allows me to bridge business strategy, technical feasibility, and user needs in a single conversation. Using AI tools to accelerate discovery and analysis work, I have been able to compress traditional timelines while keeping myself in the loop to review and understand the results.
When stakeholders ask "what's the thinking behind this?"not only do I have data-backed answers tracing design decisions to business rules, user needs, and technical constraints I can understand it and talk through them as well.

Designing for multi-product B2B SaaS platform serving construction industry. Work spans product design, design systems architecture, and cross-product integration requiring sophisticated systems thinking.
My Approach: Discovery First, Pixels Second
I prevent costly mistakes by doing comprehensive discovery before designing interfaces. This means: